Retail & Experience

I’m interested in how people experience and connect with a brand wherever they encounter it. My work brings strategy, creative thinking, and design together to create experiences that feel clear, cohesive, and connected from the consumer’s perspective, while staying true to the brand.

I think about the full experience across physical and digital touchpoints, from retail environments and product storytelling to websites, content, and the details in between. By connecting these pieces, I aim to create experiences that feel intuitive and consistent, build trust, and create memorable moments for people to experience and engage with the brand.

Here are a few of my favorite projects: