I developed a custom ride map system to strengthen the connection between Specialized, its riders, and their local riding communities. Using real riding data, I created heat maps highlighting the most-traveled routes in communities around the world, giving retailers a way to connect the brand and its products to the places their customers ride.

I designed the original maps for Boulder, Costa Mesa, Ireland, and Düsseldorf, then developed a flexible system and guidelines that allowed local markets to create their own maps while maintaining a consistent visual language.

My Role: Strategy, Concept Development, Graphic Design, Design System