Global Retail Marketing Strategy

As Global Retail Marketing Manager, I led the strategy that translated broader brand and marketing priorities into cohesive physical experiences across regions. While retail was at the center of my role, my scope extended across the environments where products and stories came to life, including retail, global go-to-market meetings, press events, internal showrooms, and other key product and brand moments.

I worked across Product, Brand, Creative, and regional marketing teams to establish the direction for how products, campaigns, and key initiatives were presented to different audiences. This included customer segmentation, product storytelling, environmental strategy, activation frameworks, campaign timing, and the role of each physical experience within the broader marketing ecosystem.

I worked closely with partners across marketing to ensure these physical experiences remained connected to the larger brand story and aligned with the broader consumer journey.

I then translated the strategy into clear frameworks, calendars, presentations, and implementation toolkits that gave regional and retail teams a consistent global foundation while allowing them to adapt to local customers, markets, and business needs.

Selected Strategy Presentations

The following slides are selected examples from presentations I developed to communicate strategy and direction to global leadership, regional marketing leaders, and retail teams. Some slides have been edited or simplified to remove proprietary information.