Specialized Toolkits & Guides
I developed and designed a guide to help regional retail teams translate global community marketing strategy into locally relevant store activations. The guide organized the strategy, recommendations, and execution tools into a practical resource that teams could reference when planning and implementing their own local programs.
Selected Projects & Pages
Retail Community Marketing Guide
I concepted and developed a comprehensive community marketing strategy and guide to help retailers and regional marketing teams build stronger relationships with local riders and create more meaningful engagement through the retail channel. The guide translated the strategy into a practical framework covering community marketing, events, branding, communications, digital, ambassadors, and in-store experiences.
NPI Campaign Launch Kits
I developed the retail marketing strategy for new product launches and collaborated with the global design and visual merchandising teams to translate that strategy into campaign launch kits. Delivered to regional marketing and retail teams, the kits provided a clear framework and the necessary guidance to execute the launch consistently across markets and stores.
Visual Merchandising Guide
Developed in collaboration with the Visual Merchandising team, this guide helped local visual merchandising and retail teams implement global graphics and assets within their stores. It provided clear direction for applying the assets consistently while allowing markets to adapt the experience to their individual spaces.
