Lost Wolves Creative Brand Strategy
CASE STUDY | VISUAL IDENTITY & BRAND STRATEGY
Lost Wolves Creative is a creative business I co-founded with my husband. We developed the brand from the ground up, from its philosophy and visual identity to its creative direction and ongoing content.
I led the visual development of the brand, creating a flexible visual language across identity, illustration, products, digital, and the brand's online presence.
My Role
Brand Strategy, Creative Direction, Brand Identity, Graphic Design, Illustration, Art Direction, Web Design
Project Overview
Lost Wolves Creative is a platform to house our creative work, passion projects, and ideas outside of our day-to-day work. Built around hand-drawn design, illustration, photography, film, and thoughtful visual storytelling, the brand was created to give these different forms of creative expression a shared identity and a place to grow.
Working together, we shaped the brand's overall direction and point of view. I led the visual identity and creative direction, developing a flexible visual language that could extend across artwork, products, digital content, and the brand's online presence.
As the brand continues to develop, the project gives me an opportunity to explore how a visual identity can evolve with a growing body of work while maintaining a clear and cohesive point of view. It brings together strategy, brand, and creative execution across identity, graphic design, illustration, art direction, and digital expression.
Brand Direction
The brand was built around the idea of making space for the things that matter most: creativity, exploration, connection, and time to create. This idea became a simple foundation for the visual language and the different creative expressions within the brand.
Visual Identity
I developed a flexible visual language designed to work across different types of creative work while maintaining a recognizable point of view.
Typography
Color
Hand Drawn Elements
Photography
Digital Brand System
I extended the visual language across the brand's digital touchpoints, creating a consistent experience and providing a space for all the brand creations to come together.
Website
YouTube & Instagram
Newsletter
Etsy Store
Creative World
Lost Wolves Creative comes to life through music, motion, apparel, printed goods, and other creative expressions. I lead the illustration and design of the artwork, apparel, and printed pieces, as expressions of our artwork and physical pieces to share our world with others. Here are a few examples of the work.
Apparel
Printed Goods
Brand Book
A comprehensive guide to the Lost Wolves Creative visual identity, bringing the brand strategy, design system, and creative direction together in one cohesive document.
