For the 2023 Glasgow Super Worlds, I helped shape the Specialized showroom experience with a focus on user flow, storytelling, and visual impact. Working closely with global brand and marketing teams, as well as local teams in the UK, this was a true cross-functional effort to create an environment that felt both premium and emotionally resonant. My role centered on designing how visitors moved through the space—guiding them with purposeful wayfinding, immersive visuals, and clear storytelling that brought our "Made in Racing" narrative to life. Every element was crafted to connect riders with the deeper meaning behind each product, resulting in a showroom experience that stood out on the world stage, as featured in BikePerfect.