I develop and lead the global retail marketing strategy that guides how new product launches and key initiatives come to life in-store across all regions. This includes high-level direction on zone planning, product storytelling, customer segmentation, and activation frameworks—designed to ensure consistency while allowing for local flexibility. I also manage the global retail marketing calendar to align cross-functional efforts and ensure timely execution across markets. To support seamless activation, I centralize assets, messaging, and implementation guidance into detailed toolkits that empower regional teams to execute effectively. Built in close collaboration with global brand, product, and regional partners, this strategy enables a cohesive yet locally relevant retail experience worldwide.

Images coming soon — showcasing how strategy, tools, and timing align to drive global retail success.