Specialized Retail Grand Opening

For the grand opening of Specialized's first branded retail store in Costa Mesa, I wanted to create an experience that felt distinctly Specialized while celebrating the local riding community. I developed the concept for three unique graphic collections, then designed how they came to life across softgoods, in-store displays, event materials, and localized storytelling moments.

Each collection was designed to give the new store its own visual character while connecting the brand to the culture and energy of Costa Mesa.

My Role: Concept Development · Creative Direction · Graphic Design · Art Direction