Specialized 50th Anniversary

To celebrate Specialized’s 50th anniversary, I collaborated with the global brand team to translate the brand’s history and legacy into a retail experience.

Starting with the existing 50th anniversary brand video, I developed the concept for a physical walk-through installation that brought the story into the retail environment. I concepted the structure and flow of the experience and directed the visual design of the walls, creating an immersive way for riders to explore the brand’s history and evolution.